Rebranding for emotion.

TBA is a Singaporean bespoke jewelry company with a vision.
Working collaboratively to manifest their creative direction for their rebrand.

tailor made.

Each gem is unique, and each ring its set in is distinct. Working collaboratively with the client to understand its brilliance, every photo taken highlights the unique beauty each bespoke ring carries.

Your style, for you.

The style of a brand has an emotion, and every photo has to bring out that feeling. After in-depth discussion with the clients, the photos taken managed to evoke just the right response

What comes next.

You wont need me forever. After creating a years worth of content, the focus pivoted to training the clients in-house photographer and advising on logistics, allowing them take over the content creation. I now advise on a consultancy/retained basis.